Blake Morgan , CONTRIBUTOR

Kerry Bodine believes that happy customers lead to happy shareholders. Her book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences—and how their organizations must change in order to deliver them.

http://www.forbes.com/sites/blakemorgan/2016/10/11/outside-in-the-power-of-putting-customers-at-the-center-of-your-business/#2dd9410a7f2c